WordPress Philippines Powers Up Local Websites
WordPress Philippines is the most popular content management system (CMS) platform in the Philippines, the only country in Asia with the highest number of active bloggers that make blogging a source of living. WordPress tops Blogger, according to the surveys made by IMARK International, the biggest online network of Digital Marketing companies and freelancers in Southeast Asia. Of hundreds of thousands of websites owned by Filipinos, majority of them are built in WordPress.
WordPress Philippines for Filipino Bloggers
When in the Philippines, don’t be surprised when every professional or ordinary employee tells you he has a blog about his web design portfolio or she has a blog about general topics on wordpress.com. It’s common to hear people say they blog when they get bored or they write some blogs for a living where they could put AdSense everywhere in the webpage.
Even high school students have their own blogs and share what they learn from school, or stories of their own, or even poems. They blog about how their projects are done, or how good their classmates and friends are, where have they been after class, what have they done before going home. Blogging in the Philippine schools in the next few years is expected to be an everyday thing for students just like how they used to do journals before.
And when they get jobs after college, they continue to blog and become professional bloggers of every sort—could blog about recipes, travel, leisure activities, society, or even business to market their products and services.
WordPress for Philippine Companies
It’s not just the Filipino bloggers that embrace WordPress Philippines as the platform to share their message, opinions, and stories with the world. Most of the companies in the Philippines use WordPress platform to enable them to update the websites by themselves without needing web developers. It saves them from paying developers every time an update needs to be done in their company websites.
Short History of WordPress in the Philippines and the Webmasters
More than 10 years ago, the Philippines, particularly Metro Manila, was famous for hiring webmasters that would develop, update, and maintain company websites. These webmasters were called “Jack of all trades” because it wasn’t just about building a website, but also designing images and themes or templates as well as writing technical content and articles. This was the time when there were only few people or webmasters knew how to build websites using HTML, PHP, and ASP programming languages. This was the time when websites were built from scratch using long strings of code and too complicated scripts only webmasters would understand.
WordPress Philippines started to gain popularity among Filipino webmasters in the early 2008. Because of its quick and easy setup, every webmaster adapted this new technology. Since this enabled anyone in the company to update the website in the absence of the webmaster, managers saw the need for dedicated web designers that would create images and upload them to the website.
Google outperforming Yahoo! and Facebook outperforming Friendster in the Philippines
Yahoo! was the most popular search tool that time. But because this site had an issue in terms of speed, Google started to grab Filipinos’ attention whether at school or at work. It was the fastest search tool ever! And “research” thing became the hottest trend in any part of Metro Manila, and “Google” made it on top kicking the slow Yahoo!. It was the same time when Facebook started to entice Filipinos for having its fastest performance and real-time updates Friendster never had.
The Birth of SEO in the Philippines
Ranking on top of Google results was already the hottest issue and problem among the Filipino webmasters. Everyone was experimenting. Everyone was trying to optimize Google results until hundreds of successful trials, and the Search Engine Optimization (SEO) became the hottest trend not only in the webmaster world, but also in the business world. This made company managers to hire people writing a few sentences with links to the main websites. Years later, managers that time saw the need of new people to write content and upload articles to the WordPress websites. This resulted in the creation of a new generation of webmasters called “developers”, “designers”, “seo specialists”, and “content writers”. And this is why today, we have a certain person doing a very specific job description.
The rise of WordPress platform in the Philippine business world eliminates the maintenance of small websites. Years ago, nobody could ever update a website without a webmaster. Nobody could upload the content without a developer. Those days are gone. Today, anyone including the managers, CEO, or owners of the companies can upload content to the WordPress site easily. Now that webmasters are no more and managers don’t need developers to update company websites on a monthly basis, companies can save a lot of money.