Twitter is not yet Dead. It remains the fastest way to promote brand
Contrary to some predictions, Twitter is not yet dead and will not die just yet. In fact, it remains one of the fastest ways to connect with people and establish an international brand worldwide.
IMARK International makes effective use of Twitter Marketing campaigns to engage our clients. Here are some basic guides and tips on how to maximize your Twitter social media presence.
When creating your Twitter marketing strategy, you need to identify who you are trying to reach. This means you need to find relevant profiles and influencers that you want to connect with for easier and quicker promotion of your brand. Having thousands of followers who are not really affiliated with a lot of networks could be a complete waste of time. You need to be partners with people who can establish brand awareness, generate leads, and help you get website traffic.
Twitter: Social media content strategy
The next one is to establish what is your company voice, what are the topics you will be tweeting about, and what is your Tweeting schedule. You need to create a social media content strategy when you will post, what time of the day and what content you will post.
If you do not have the time to do all this, you need to hire a social media manager like Kali Alaia who has the time and ability to work on your social media online strategy. A social media manager will know the most efficient way to create your social media presence. Social media managers can manage the page while you are busy doing other tasks, they will be the one to tweet and interact daily.
IMARK International has experienced and creative social media managers that can respond to other users, they can also like and do retweets of other content so that you will remain visible online. Part of the strategy when using Twitter is to follow more people, thank new followers, look at trending topics, and ride the wave.
You cannot just assign your social media management to just about anyone because it must be handled professionally if you are a brand. The activities need to have “check and balance.” One great post and active engagement can do wonders for your brand.
Twitter Social Media Manager
The success of your brand on Twitter has a lot to do with the skill of the social media manager you hire. The brand has to be able to respond to customers in real-time, as to reduce the dissatisfaction rate. It is vital to have a 24/7 social media manager who can update and see through what is happening on a regular basis.
One best way to become effective on social media is to be authentic. Humanize the brand, and make the audience feel that you are not merely using a robotic system to interact. People will transact and do business with brands that are truly engaging them in a special and humanized manner. You need to be able to connect in a genuine manner to be truly effective.
The brand needs to have a creative personality and character. You can use an upbeat voice or even an informative voice, anything that would make the brand provide value to its clients.
Make sure to promote other accounts and share them as well to increase the engagement on Twitter and make a high impact marketing strategy that would win you more leads and loyal customers in the long run.
Contact us and we’ll help you with your Twitter Marketing.