Social Video Marketing in the Philippines and in Asia
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Social Video Marketing is now trending! Customers, no matter what part of the world they are in, today, are no longer patient. The fast-paced life and distribution of information has made people selective. If they do not like the content that they see within just a few seconds of seeing it, you will be sure that they will just pass it on and move to the next content.
Because of this, countries like China have heavily invested in social video marketing instead of traditional marketing techniques. Social Video marketing is the fastest way to grab the attention of the user, and keep it for a much longer time.
Advertisers all over the world are now keen on improving their marketing techniques and now rely on social video marketing to increase their return on investment.
Social Video Marketing Campaigns in Asia
The way brands advertise in China have radically shifted to digital marketing. Instead of relying on TV and radio print ads, a lot of major brands have already switched to social video marketing.
Social Video marketing is no longer very expensive to create. There are now a lot of gadgets and tools that can be used to optimize content, and make videos with interactive experiences that can improve the brand.
For example, the game Clash of Clans has used extensive video marketing for its Super Bowl campaign. Instead of wasting time with other traditional marketing techniques, they have chosen to collaborate with videographers and celebrities instead to formulate the message that they want to say to the world. As a result, the video for Clash of Clans was viewed by over 161 million making it one of the most successful marketing campaigns in the world to date.
Why collaborate with digital marketers in the Philippines?
The Philippines is the home of some of the best content creators for commercials and social video marketing. The Philippines has some of the best islands and tourist spots in Asia. It is the home to countless of artists, celebrities and film makers both local and international. A lot of videos are now being outsourced to content creators in the Philippines, this is because filming and creating videos in this country is an easy thing to do.
The Filipinos use English as its official language and has since time immemorial could adapt to various cultures and practices. International video shoots are being done here on a regular basis due to the existence of thousands of spectacular islands, mountains, beach resorts and forests in the Philippines. The country is rich in natural resources and people.
Finding Asian-looking, Latino, European or Spanish-looking models is an easy thing to achieve in the Philippines.
The Philippines also has a strong social media presence just like China and Thailand. The country is a gold mine when it comes to digital and social video advertising. If you want to make your brands go viral and trending, and if you want to create a strong brand awareness, then collaborating with the Philippines is the best way to go.
Philippines has a strong network of writers, bloggers, and social media influencers. Due to this immense ability to make any concept go trending worldwide a lot of global brands are already investing in the Philippines.
Videos created in the Philippines are sure to get enough interactions in the digital arena. Videos get organic traffic from search engines due to witty content and creative concepts from digital marketing experts in the Philippines.
Any global brand who wants to be on top of Google search rankings can tap into the Philippines to help improve their brand awareness in the digital arena.
Why Social Video Marketing is the most effective way to reach your target market
Global brands are switching to video marketing, more and more videos will be uploaded online. This is because people have short attention span, and the best way to get a piece of their guaranteed attention is using creative and witty videos.
Let’s face it, people love videos, it is the ultimate antidote to anxiety. People watch TV for several hours a day to get a dopamine kick in the brain, because of this, not involving any video marketing in your ad campaign is a complete waste of opportunities. Videos are easier to understand and digest, it gives an easy access to information and people are most likely to remember the ad after they see it.
Teach your customers how to use the products and services
Video marketing concepts can already contain instructions on how your products work. They can serve as demo instruction for how the items can benefit your clients in real life. Unlike traditional types of marketing strategies like ads in newspapers and magazines- videos are already a better way to introduce any product or service that your company is selling. Make it an exciting experience for anyone who sees the video.
Sell your product in 3D
You cannot afford to get left behind in this digital age. Companies who remain out dated and who refuse to level up and upgrade their marketing campaigns are surely going to be left behind.
Videos give your products and services a 3D representation. You can present the products in different angles, different perspectives even include an interesting story together with the concept. Videos help future customers visualize themselves using the products leading to a higher conversion rate.
If you want to boost your sales, improve your branding you will need video marketing.
Build trust for your products
Advertisements presented in video story form create immediate trust compared with images. Customers can feel the connection, a lot of brands shown in traditional commercials sell well because people’s brains are rewired to believe that since they have seen a physical video then the results for the products and services being offered is true.
Create emotions, mood and feeling for your brand
People never buy because of what they see, but how you made them feel. A lot of products and services that we get are mood based. A lot of people know for example that Apple products are a little bit more expensive, they can just buy another mobile phone that can provide all that they need for a smaller price, but they go for Apple products because the brand has invested in making sure that people will feel great once they already own the product. The same thing goes for video marketing, when your products and services are introduced as a video people can identify and connect with the emotions presented in the video.
Video marketing is now cheaper to create
Unlike before where you must spend millions just to create fantastic video marketing, today you can network better and create videos for your brand that is under your budget. IMARK International specializes in Video marketing, we can help you find the right videographers and team who can create an amazing concept for your video marketing—who knows you might just be the next trending product out there- introduce your brand globally through well-crafted video marketing.