Private Blog Network: Most Successful PBNs in 2020-2030
There is no better ROI in link building than building a PBN (Private Blog Network). Managing multiple PBNs (Private Blog Networks) is the cream of the crop in SEO (Search Engine Optimization).
Warning: SEO experts, especially the old ones from the year 2002 when Google started rolling up algorithm updates, always tell SEO guys to stay away from PBN. From time to time they introduce a new approach and recommend new techniques. Why is that? The truth is, they simply want to eliminate competitors in the highest level of optimization. Remember that they’re from the old days and because they’re good at manipulating search results, they may also be good at manipulating you to change the course of your decision. We’re also from the old days, but we assure you that we are not greedy at the competition. There’s nothing wrong if we tell you that we have hundreds of PBNs and thousands of sites in each PBN and none of the sites was ever penalized by Google because we’re taking care of them and treating them like our own children. As of 2020, we’ve already accumulated hundreds of thousands of sites since 1990s for our primary money sites and for our clients, and we doubt everyone can exceed that number, let alone reaching a thousand. If others have enough budget to build their own huge networks, we’re not even afraid of nor hate competition. In fact, we love giving advice when we’re free, and we not just advise but we guide through an elaborate and complex SEO process until all campaigns succeed.
SEO gurus managing hundreds of thousands of websites at IMARK are webmasters since 1997. Take note that being THE “webmaster” prior to 2000 meant superpower. It was literally the quote “with great power comes great responsibility,” but in reality it was even “greatest power” and “greatest responsibility.” You know why?
A webmaster working before Google developed algorithm updates was not only the guy running SEO campaigns but was also the same guy developing a website, maintaining hosting accounts and servers, designing a theme, making graphics, writing content, sending email newsletters and promotional offers, and doing all marketing and advertising campaigns. Today, a webmaster is only a guy in charge of maintaining websites. S/he is also called a website administrator or a website publisher.
It was the time when Google allowed webmasters to use “keywords” in meta tags to help users see what they’re looking for. And it was also the time when webmasters found out that when the number of backlinks or inbound links from external sites to a money site was increasing, the ranking of the money site was moving up. Link Builders were born to help webmasters accumulate more links from external sites.
In 2002 when Google received complaints from users that its search results were dominated by spammers and scammers, they started to crack down rogue sites by releasing series of algorithm updates. And this have been Google’s traditional way of responding to sites improperly conducting businesses online to ensure that users get the best experience while doing searches on its search engine platform.
Easy ways of ranking on search results were super easy in the old days. With Google’s serious commitment to penalizing websites that make users unsatisfied with the search results, demand for dedicated webmasters to rank sites suddenly increased, thus “SEO Specialists” were born specializing in search engine optimization.
Several SEO Specialists came up with different methods to rank their sites. Among the methods they used, PBN was super successful in ranking the sites up. And its success continued for years despite Google’s constant release of various algorithm updates. It’s 2020, almost two decades now, PBN is still the king.
This article mostly explains what PBN is, how to build one, and what changes or innovations have been made so far in PBN.
PBN (Private Blog Network)
PBN (Private Blog Network) is a network of websites where you can fully control content, keywords, anchor text, and links, where one relevant page per domain or website from this network has one link pointing to your money site. The money site is your main website that you want to rank better in SERPs (Search Engine Results Pages). It’s called a PBN, neither PWN (Private Website Network) nor PSN (Private Site Network), because each website in the PBN is built in a form of blog, where you can find reviews, testimonials, and other informative articles.
Requirements of the Websites in every PBN
- A website in the PBN must be created based on the site structure of an expired domain with great backlinks.
- A website in the PBN must not be linked to nor be affiliated with other websites in the PBN.
- A website in the PBN must not share anything in common with other websites in the PBN.
- A website in the PBN must be relevant to the money site, where a PBN’s webpage content is relevant to the content of one of the pages of the money site.
- A website in the PBN must link to the money site through #4.
- The money site must not link to any of the websites in the PBN.
- A website in the PBN must have a pyramid structure for internal linking. On top is the homepage, below are section and categories, and further down are individual posts and pages with subcategories in between.
- Websites in the PBN must be the first-tier links to the money site, but they must get backlinks out inbound links from their own first-tier links which become the second-tier links to the money site.
- Websites in the PBN must be built strategically as independent money sites, which receive first-tier links and second-tier links from other sites outside the PBN.
- A PBN must be developed for only one niche with categories and subcategories.
- A PBN must not link to any of the websites of another PBN if it’s built for a different niche.
Value of PBN in SEO
The number of high-quality backlinks is the most important search engine ranking factor as defined in Google’s Search Algorithm and Ranking System. Remember that prior to 2002, the most important ranking factors were 1) the keywords and 2) the number of backlinks.
With Google’s sophisticated Artificial Intelligence, which is now able to read and understand the content of the page, it’s no longer checking the meta keywords that were once exploited by rogue sites. They once enjoyed ranking on target keywords but content on pages was nothing but links to sites capturing credit card details and sites selling nutra (weight loss, male enhancement, vitamins & proteins), online casino, binary options, adult, gaming, health & beauty (skin care, cosmetics), sweepstakes, and all other stuff being sold illegally. Obviously, Google had to win the game by analyzing the content with this simple algorithm: if content of the site is all about cats, the site must not show up on search results for dogs; if site is for apple, site must not be seen by users looking for oranges.
With Google’s super smart AI, which is also able to read and understand the content of the pages of backlinks, Google now has the capability to analyze whether the backlinks are appropriate or are being exploited again. In the early days of exploiting Google search engine’s, rogue sites once enjoyed getting too many links from irrelevant sites, which helped them rank highest on search results. Today, Google has this simple algorithm: if content of the site is all about cats, sites that link with it must be related to cats such as cat breeds, cat food, cat pictures, cat videos, and cat memes; if site is for apple, sites that link with it must be related to apple fruit, health benefits of apple, and nutrition facts about apple.
Now that we have the “content” instead of “meta keywords” and “relevant backlinks” instead of “irrelevant backlinks,” PBN is the only way to produce really good content and build well-controlled outbound links to the money site. It means to say that the value of PBN in SEO campaigns is super high.
Most money sites may end up having equal quality of content. Eventually, Google will check the number of high-quality inbound links to the money sites and the result will determine which site will rank at the top of page 1 and which site will rank at the bottom of the page.
PBN for Online Casino
Online Casino is one of Asia’s businesses that survived in the global COVID-19 pandemic. When coronavirus sports lockdown prevented regular gamblers from betting on live sports, most gamblers resorted to online casino games and online slots. According to IMARK Ads and IMARK SEO Team, the PPC advertising and marketing arms of IMARK International, traffic to the online casino sites that Ads Team and SEO Team have been managing suddenly increased by 4,700% (lowest traffic) in January 2020 and by 29,200% (highest traffic) in April 2020. Based on the team’s SEO report, several new brand keywords received the highest number of clicks, leading them to alert their clients and partners to make all the necessary updates in their online casino websites to be able to provide the new products and services in demand, specifically games from other brands.
Please come back again to this page from time to time to continue reading. We have covered a lot of PBN-related information in this article, but since we’re releasing this in series and in a form of newsletter to our clients and partners exclusively, we can only share the content once it’s emailed to them. It’s like we only uploaded the first page out of 10 pages.