Philippines’ Cheapest CSR Robot on Facebook Now on Duty
While social media influencers in the Philippines are still talking about business pros and corporate cons of the rise of artificial intelligence, CSR robot, and chatbots nationwide, IMARK Philippines and its digital marketing partners or business affiliates have already partnered and sealed contracts with local and international brands in Metro Manila.
As the third quarter ended, big brands have seen a huge spike in interactions or customer engagement as well as dramatic increase in deals closed with their own customers. In addition, salary expenses for employees managing customer service on social media suddenly went down.
Before, there were five people answering chats on social media, specifically Facebook page, where a company spent ₱15,000 for each of them or ₱75,000 monthly.
Today, a small Facebook page owner only spends ₱500 monthly to automate chats. And a company only spends from ₱1,000 to ₱5,000 monthly depending on how many topics the robot should cover while talking to the customer. The bottom line is, instead of spending ₱75,000 monthly for five employees, the company now only spends ₱5,000 monthly to do all jobs of a customer service representative.
CSR robot managed by IMARK
Beginning January 2017, IMARK started to develop various systems for websites, ecommerce sites, and software programs for different businesses in a wide range of industries including real estate, banking and finance, retail, insurance, automotive, fast food, tourism, gaming, media & entertainment, and retail & consumer-product manufacturers.
And in mid-2017, IMARK successfully deployed CSR robots to social media sites like Facebook page and websites owned by big brands and ecommerce or online shopping owners. Every CSR robot was used to automate chats with customers to ensure that every inquiry by customer would be answered within a second and to reduce salary expenses on employees that manage a Facebook page.
IMARK-managed Filipino artificial intelligence
CSR robots or chatbots managed by IMARK Philippines are powered by Artificial Intelligence that thinks and acts like a Filipino customer service representative. IMARK maintains a database of vocabularies, phrases, expressions, and other terminologies in English, Tagalog, Taglish, and other Filipino dialects nationwide, which are being integrated into the text-to-speech systems of IMARK AI, another new generation AI that may be released commercially by the end of 2018.
How is IMARK chatbot different from the rest
Most, if not all, chatbot providers only provide the platform where the companies can create programs from scratch while IMARK chatbot has a bank of data where AI learns and gets the data for the customers. IMARK chatbot also captures new terminologies or phrases from customers, stores them to the databank for analyses and self-training.
IMARK AI analyzes the new data as well as the behavior of the customers such as how data were sent to the chatbot (structure, spelling, grammar, etc.), when data were sent or what triggers customers to send the data, etc. This whole process is analyzed by IMARK AI and learns how to use the data and how to respond to the customers in the future.
How much is a CSR robot or chatbot
IMARK Philippines has initially offered various prices as part of the team’s pricing experiments based on the local corporate demand. Below are the regular prices for different plans effective Thursday, December 7, 2017 onwards.
₱500/month with up to 10 questions
₱1,000/month with up to 25 questions
₱2,000/month with up to 60 questions
₱3,000/month with up to 100 questions
₱5,000/month with unlimited questions, monthly data analytics report, and recorded new questions from customers with AI answers to be approved by the company.
IMARK AI understands English, Tagalog, Taglish, and right now it learns other Filipino dialects such as Cebuano, Ilocano, Hiligaynon, Waray-Waray, Bicol, Kapampangan, Pangasinan, Maranao, Tausug, Maguindanao, etc.
While IMARK AI decides to answer on its own as it learns customers’ inputs, the company lets its clients to go over the conversations between AI and customers and allow them to approve AI’s replies and make changes or improvement in its automated answers before activating new responses to ensure that IMARK-managed CSR robots or chatbots are following the corporate guidelines.