Why do you need Video Marketing on Social Media Strategy?
Adidas, one of the major shoe brands in the world, is now completely switching to digital marketing, specifically on social video marketing. They understand that a great shift has happened and most PR and advertising will now happen online.
According to statistics that was released by Syndacast, almost 74% of Internet traffic in 2018 will be on video. More and more people have short attention span, and while it is true that people still love reading and looking at photos, one sure way to get their attention is to provide good story telling.
A lot of companies will switch to using videos when doing their email marketing, this will increase the chances of clients viewing and listening to what the company is offering. In Twitter, videos and photos get the most retweets.
Social Video Marketing in Asia
IMARK International, a digital marketing company in Asia, fully understands this video marketing strategy concept and includes this as part of clients marketing strategy. There are many ways to become more visible on social media.
Video marketing will be so valuable, the live feature button will be all the rage for companies and one sure way to boost viewership.
Facebook has just made it easier to promote online and companies who want to remain on top of the game and get a share of the pie need to understand how to incorporate video marketing into their social media marketing. Facebook is fully pushing the tools that can be used for the video stream, and marketers would have to take advantage of this tool.
Video Marketing for SEO Marketing Strategy
The SEO marketing strategy would also greatly change, upon the entry of video marketing materials. More and more clients will look for videos that are interesting and make use of creative storytelling. Brand influencers on social media can now incorporate videos on their website and Facebook. When it comes to SEO marketing rules, videos can boost the views of a certain website. Video marketing is also greatly favored in the search engine algorithms.
Video marketing with great story telling is the top way to convince people to see the ad and purchase nowadays. If your video marketing is well crafted, with the right keyword matches you can do wonders for your brand.
Video Marketing vs Content Marketing
Content marketing and well-written articles and online blogs are still very important. But no one can underestimate a well-made video content. People are loaded with too much information nowadays but a lot of people will still stop and watch videos that entertain their brain and challenges their mind. The key is to create high impact videos that have viral potential.
Video marketing should be able to inspire, entertain, and educate as well as inform what the brand is all about, all at the same time. IMARK International can help you connect with just the right people in the industry to make this happen. Branding and strategic viral video marketing that would capture the heart and mind of the audience are the keys to reaching the return of investment that you have been hoping for no matter what industry you are in.
Let’s make your videos to promote your products and services. Contact us now.