Why do you need a professional Social Media Manager?
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In the Philippines, some entrepreneurs still believe they can manage their own Facebook page, while some commit the mistake of allowing just about anyone in their office to do their updates for them. This is a big “No” in the modern world. If you fail to establish a good digital marketing branding, you risk not only the image of your company but the chance to grow in the business world. One failed social media post, with the wrong message, can cause your business to go down the drain. Serious entrepreneurs should invest in witty, highly equipped, and creative social media manager to handle their PR campaign online.
This is where IMARK International comes in. Because our social media managers have several years of experience, we can provide companies with the best practices they’ve learned and even made themselves for your social media marketing strategy.
Now, you ask: hiring an agency is expensive, so why bother? Well, let’s give you some scenarios.
Your Secretary is not Social Media Manager and the best person to handle your social media business account
Some traditional entrepreneurs think that anyone can handle their social media presence. But there is more science involved when it comes to crafting the right campaign when it comes to social media management. Your secretary is not really updated with the latest social media trends. A professional social media manager, on the other hand, would know how to plan the ad campaign of your Facebook page months ahead of time. Your social media manager can create a good concept and strategy for the ads. It is like having your own PR person online to devise the perfect voice for your brand.
Stay ahead of the Game with the right Social Media Manager
If you want to be on time and if you want to capture the attention of an audience that is easily distracted in the ever-changing world of social media, you need an Internet-media savvy social media manager who is always updated on what is happening in the world. If there is a trending topic on Twitter, your social media campaign team can immediately create a campaign: a witty, funny ad, photo or thought that you can immediately post. You can even go the extra mile and create a video marketing campaign to drive more interest on your page.
Establish the voice of your brand
If you create the right voice of the brand, you solidify the sales. If you have a clear voice that people can associate and relate to using the help of your social media manager, you immediately gain the confidence and trust of your customers. Remember that your social media manager will be your main representative over the internet. If you have a creative social media manager, who can write amazing thoughts on social media, you will gain a great business online reputation. This is crucial to finding more leads online and increases the chances of you closing a sale.
Create an effective Social Media Campaign and PR strategy
A social media manager is not only versed in technological trends, app, and tools. They should also be creative, open-minded, and willing to test the waters. You can attract new customers if you select the right social media manager to handle the campaign. Go for social media managers with experience in sales. Collaborate with them. Create various promotions online, post on a regular basis, and craft engaging content to improve awareness for your brand.
Social Media Managers know Effective Market Research
Doing market research nowadays is so easy with the help of social media tools. Your social media manager can provide you with a daily update of how you are doing online. How customers perceive your brand, how the campaign is going. Which posts are effective or not, what tag lines are effective. Gone are the days where you literally need to spend more on market research tools and manual surveys just to gain an idea of what your customer needs. Now your social media manager can help you assess what you are doing wrong and what you are doing right, so you can plan a solution ahead of time.