Find Micro Influencers in Asia, the Right Advocates for Your Brand
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A lot of brands in Asia are going crazy about connecting with micro influencers for their influencer marketing campaigns. In 2018, Digital Marketing in Asia is at peak due to smartphone penetration level of more than 90%, especially in Vietnam, the Philippines, Indonesia, Taiwan, and South Korea. According to NexMo, East Asia and Southeast Asia are the #1 and #2 social markets worldwide.
Digital Video Marketing is a $135-billion industry
Video Marketing is rising rapidly. From producing videos to distributing and promoting them, digital video marketing is a $135-billion industry in the U.S. alone, according to a new study by mobile video platform Magisto.
Social Video Marketing is one of the top campaigns of social media influencers in Asia, where influencers are endorsing brands, products, and services through creative video stories different from commercial videos on televisions.
Social Video Marketing, a powerful form of digital marketing in Asia today
It’s not a typical video marketing where you produce uninteresting videos with focus on your company. Nobody really cares, and it won’t go viral. The idea of Social Video Marketing is what you CAN offer to your target audience.
Target market should feel they’re part of it, so they can share it with friends and friends of friends. IMARK International has been working with big brands in terms of creating stories or episodes that people enjoy watching. These stories may be about lovers (when you’re targeting millennials or young people), colleagues in the office, or any creative setting where drama is unfolded while the characters are actually promoting or endorsing your products and services.
These videos are easily picked up by the target audience until your brand becomes popular or known locally. We call it video series because each month we advertise a serial episode throughout social media until they go viral and get picked also by online magazines, online news and become the hottest topic of netizens. It just needs creativity to market your brand subtly.
Micro Influencers with thousands and millions of followers in social media
Video campaigns usually go viral with the help of social media influencers, especially micro influencers with big fan bases or followers.
Big and famous brands with huge annual marketing budget pay a hefty amount of money to tap into macro influencers or famous A-list celebrities.
A lot of medium and large-sized brands are tapping into micro influencers with hundreds of thousands and millions of loyal followers, whose engagement rates are higher than macro influencers.
Marco influencers have higher fan bases, but their engagements are too low because of their scheduled activities. Micro influencers, on the other hand, have lower fan bases, but their engagement rates are higher because they literally have enough time to exchange conversations with every follower.
How to choose the right social media influencer?
IMARK International has been working with social media influencers in Asia, including A-list celebrities in the Philippines and some Hollywood actors and actresses. We’re also working with micro influencers from Thailand, Singapore, Hong Kong, China, Vietnam, Taiwan, and South Korea.
With our years of experience in creating storyboards and scripts with good-looking and talented Asian models, comedians, and famous personalities, we know what fits in product’s branding and identity and what makes a campaign successful or failure.
IMARK International is a Technology & Web Design Company and an Internet Marketing Agency. It’s a multifaceted Digital Marketing Agency with in-house technologists and digital marketing experts. The combination of these two major talents in today’s advertising and digital marketing era makes IMARK a powerful partner for your brand and business. Work with us, and we’ll get you to the top. Tell us about your brand, business, or project requirements by sending us an email or by filling out this contact form. A Brand Manager or an Account Manager will work with you or with your team.