How to Do Proper Keyword Research for SEO Campaigns
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Keyword Research is one of the steps prior to running SEO campaigns. At IMARK, it is the next step after performing website and niche analysis. Based on IMARK standard SEO procedure, it’s called Competitive Research and Keyword Research & Mapping where SEO manager performs an intensive competitive research to identify keywords used by competitors as well as external websites where they rank on search results before getting the number of keywords used by every competitor, the number of links built for every competitor, and all the domains where these competitors rank on the search results.
What comes to mind when you hear the phrase “keyword research”
While some people cringe at the thought of this, others have a variety of tools and strategies in place for achieving success.
There is no denying the fact that. Even so, that doesn’t mean the process has to be long, drawn out or costly.
Is it really that important? Believe it or not, most people never conduct keyword research. They don’t see the point in doing so and there are many reasons for this:
- They already know their two or three primary keyword phrase results.
- They don’t believe in the power of .
- They are under the impression that it costs too much time and money.
If you continually utter these excuses, you’ll never conduct keyword research in the appropriate manner. Subsequently, your website will never reach its full potential. Meaning you won’t increase search volume to your blog post, landing page or what ever it is you’re selling.
How to Conquer Keyword Research
In this post, we’ll show you just how simple it can be to conquer keyword research. More specifically, we’re going to discuss 10 tools that can help you reach your keyword phrase goals.
A keyword tool (also called a keyword explorer) makes a world of difference in keyword research. These phrases will build user intent, driving search volume your way.
Keyword Research with Google Keyword Planner
If you want data straight from the source, this is where you go. As a Google product, you can rest assured that the information on Google Keyword Planner is accurate and ready to be implemented into your marketing plan.
After accessing your account, getting started is as simple as searching for keywords using a phrase, website or category.
For example, a search for the phrase, “internet marketing,” generates the following:
To go along with the average monthly searches and competition, there is another column that shows the suggested bid. This may not be important to you now, but, if you ever decide to use Google AdWords it will come in handy.
If you want to take your basic search to the next level, try out some of the Keyword Planner’s targeting tools.
This affords you the opportunity to gather more specific keyword search result data, such as that for a particular country or language.
Google Keyword Planner is the first keyword research tool most people learn. It may not be the most advanced. It may not be the only one you should use. But, since it is managed by Google, it should always be in the back of your mind when using a keyword explorer.
Other tools that you can try are: 7search, Long Tail Pro, Bulk Keyword Generator, SECockpit, Seed Keywords, Soovle, Term Explorer, Keyword Tool Dominator, and HitTail.
There are many benefits to conducting high level keyword research, including the fact that this can lead to thousands upon thousands of.
You probably won’t use all 10 of these tools at the same time, as many provide the same level of features, but it’s worth it to experiment with each one. Once you find a few that suit your marketing style, you can rely on them to assist with all aspects of your short and long tail keyword research to use on everything from your landing page, blog post, and copy on online ads.