Integrated Advertising Campaigns for Asia’s Top Brands
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Integrated advertising is an advertising technique which involves the combination of traditional media, digital marketing, and web design & development with an aim at reaching the highest number of consumers in the target market.
Obviously the world is changing each day. Technologies change and evolve. And the way brands advertise their products and services also changes. However, there are people that don’t adopt new tools, and instead keep their old-fashioned way of living despite technological advancement everywhere.
Integrated Advertising Results In Higher ROAS
With an integrated advertising, this has never been a problem for big brands. Regardless of whether consumers prefer to browse through the print ad and watch TV commercials or stream on YouTube or search Google and online stores and other websites, big brands can always get their ads sent across all types of consumers.
IMARK International manages a large network of advertising sources and platforms that supports all marketing campaigns for the top multinational corporations in Asia.
Integrated Advertising with IMARK International
Here’s the list of services we implement while running integrated advertising campaigns for big brands and top multinational corporations.
Traditional Media. Traditional media, specifically print ad, still exists among the crowds of the old-fashioned consumers, especially the small number of ultra-high-net-worth individuals. This is common among the old wealthiest Asians who prefer to browse newspapers, magazines, and books.
Broadcast such as ads on radio and TV is part of traditional media. There is still a high number of Asians living in the countryside. They don’t have access to the Internet. This is the group of consumers that listen to radio broadcast and watch TV commercials endorsed by famous celebrities.
Billboard and LED display with ads by the side of the roads and on public places are still effective when brands are targeting travelers.
No matter where consumers are, brands can always promote their products and services. IMARK runs advertising campaigns using traditional media. IMARK manages various networks of celebrities and influencers throughout Asia.
Digital Marketing. Digital marketing is the newest marketing channel with widest reach in terms of target market and resources. In early 2018, most brands that IMARK has been managing experienced dramatic increase in sales by more than 500% when they invested heavily in social video marketing, social media marketing, pay-per-click on social media, and search engine optimization. All campaigns with these forms of digital marketing have been successful because of powerful content marketing.
IMARK International has been facilitating successful integrated advertising campaigns for Asia’s top brands and multinational corporations. Work with our Digital Marketing experts and start to increase your sales conversion. Tell us more about your brand or products and services here.
