In 2018 Digital Marketing Is a $500 Billion Industry
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It is a fact that digital marketing is a $500 billion industry, as global advertising spending amounts to approximately $600 billion with total spending on the Internet, directories, magazines, newspaper, out-of-home media advertising (OOH), radio, and TV commercials.
About $300 billion of the global advertising spending is spent for all forms of digital marketing, including search engine optimization (SEO), social media and video marketing, influencer marketing, online reputation management, and media buying or pay-per-click (PPC). Take note that this figure is only gathered from multinational corporations (MNCs) that disclose official ad spend reports publicly and from giant advertising platforms, which are also required by law and by investors to publicly announce advertising spend for legal and transparency purposes.
$500 Billion Industry for MNCs and SMEs
Majority of small and medium enterprises (SMEs) as well as private companies and for-profit organizations do not publicly disclose their online marketing and advertising spend, as their marketing and advertising channels are too private where figures are negotiated with individuals or endorsers and smallest advertising platforms where amounts are left unrecorded. Email marketing and media buying are among the long list of digital marketing forms, which are done secretly in the black market.
$500 Billion Industry for Online Gambling, Binary Options, Pornography, and Cryptocurrencies
A number of companies spend too much for advertising their special products and services that cannot be endorsed by biggest influencers and giant advertising platforms. Examples of these products are online gambling, binary options, pornography, and cryptocurrencies that are banned from the largest advertising platforms. These types of products and services survive through digital marketing where they use various private advertising networks with a hefty price tag.
The bottom line is that the $300 billion digital marketing industry as it is known officially is actually more than that. Digital Marketing is a $500 billion industry, and every year the figure keeps increasing with higher spikes from the special products and services, which means that the global advertising industry is actually a trillion dollar business.
Higher Digital Marketing Spend Equals Higher ROI
With the $500 billion industry of the digital marketing and its billion-dollar results, it’s no surprise why the biggest brands are going crazy spending too much on their online marketing campaigns.
Netflix alone announced early this year that they’re increasing marketing spend to $2 billion from around $1.3 billion in 2017. Procter & Gamble, Unilever and L’Oréal are also among the top brands that join the list of the three biggest global advertisers.
Digital Marketing in Asia
The smallest multinational corporations in Asia alone are spending from $50,000 USD to $500,000 USD annually for their digital marketing campaigns under the management of IMARK International. Most brands are focusing on content marketing, SEO, pay-per-click, social media marketing, and social video marketing where return-on-investment is always high the following year. Consult IMARK and learn more about branding and all forms of digital marketing that produce the highest ROI.