Google Broad Core Algorithm Update Is About Relevance
On March 12th, Google confirmed via Twitter that a Google broad core algorithm update had rolled out on March 7th and 9th. While Google was light on details, Google said the changes were meant to “benefit pages that were previously under-rewarded,” and advised everyone to “continue building great content.”
According to Google, this is the type of update that occurs several times per year, which could bring one or more changes to search results.
Sites may see drops or gains in rankings as a result of the changes that occurred, which Google says is normal. It sounds as though rankings will fluctuate according to how pages should have been ranking prior to this update.
Should you notice rankings drop following this update, Google notes there is no particular “fix” other than to continue “building great content.”
See optimizing content for Voice Search SEO.
What is a Google Broad Core Algorithm Update?
Google does not generally announce updates to its core algorithm because the core algorithm updates happen almost every day, possibly twice a day.
This update is different. It isn’t one of the usual daily Google updates.
This update is a kind of update that happens several times per year. Google calls this update a Broad Core Algorithm Update.
Google Broad Core Algorithm Update Clues
Google offered few clues. But here is what we know:
- The update was focused on providing better search results
- There is nothing wrong with sites that lost rankings
- There is no way to “fix” sites that lost rankings
- The improvements are focused on the content but it is not a “quality” issue
Google Broad Core Algorithm Update is focused on RELEVANCE
John Mueller, Senior Webmaster Trends Analyst at Google, confirmed that the Google Algorithm Update in March did not necessarily target low quality sites. Rather, it had more to do with content relevance.
For the most part I think that can be kind of tricky because a lot of the updates that we make are more around relevance. Where we’re trying to figure out the relevance of certain queries, and not so much a matter of quality overall.
“So that might be something where we don’t think your site is exactly relevant for those specific queries. It doesn’t mean it’s a bad site, it’s just not relevant for those specific queries. So that’s something that just happens to a lot of sites over times. They might be really high quality content but, over time, they’re just not seen as relevant in the overall picture of the web.
So I understand this is always kind of a tricky situation as a site owner because you want to figure out what you can do to get back into the previous situations.
Sometimes, especially when it comes to relevance, it’s not always the case that you did anything wrong that you need to change to get back. It’s just that things have changed.
So what I would recommend doing there is, on the one hand, try and get feedback from your users to figure out how they feel about your website and to try to really get objective feedback on what you could be doing differently or what you might want to target differently, or set up differently.
As always, with a lot of these changes in traffic, I also still recommend checking all of the technical details. Things like: Are we able to crawl all of your content? Are we able to index your content properly?
All of these things that could potentially change depending on these small changes that you sometimes make on a website. So really double check those as well.”