Most Effective Digital Marketing Techniques In 2018
Last Updated on August 18, 2018 by Master Macky
It’s the second half of 2018, and IMARK has finally proven the most effective digital marketing techniques in 2018, specifically in Asia. This is supported by Statista’s statistics showing a prediction regarding the most effective marketing techniques of 2018, according to marketers worldwide. The survey results show, that 20 percent of marketers projected that content marketing would be the marketing activity to have the largest commercial impact on their business in 2018.
Content Marketing, among the most effective digital marketing techniques in 2018
Content Marketing is a strategic marketing approach, which involves production of online materials, such as articles, blogs, videos, and infographics. With the highest Return On Advertising Spend (ROAS) with powerful Ad Copy and CTAs (Call-To-Action buttons/texts), Content Marketing is now the King of Marketing, getting it on top of the most effective digital marketing techniques in 2018.
At IMARK, all big brands and top corporations are spending more on producing content, which stays and spreads across the web forever organically. Promotional blogs, Press Release (PR) articles endorsing products and services, and informative articles going viral across the Internet are among the top strategies of the content marketing with the highest spending.
Search Engine Optimization, the #1 preferred marketing investment by top brands in Asia
While globally search engine optimization is the 8th out of the 16 most preferred digital marketing techniques in 2018, it’s the #1 preferred marketing investment by all Asian brands outsourcing marketing campaigns to IMARK International. It’s considered as an investment because optimizing websites results in a long-term and higher ROI compared to Pay-Per-Click campaigns (PPC), which is pretty expensive and only works so long as you keep spending for ads and media buying.
SEO never dies. While Google search engine is becoming more complex every month, SEO experts never stop creating techniques that rank websites on top of the SERPs. Results are always organic, which is good for companies that only spend one time or companies that do not have annual budgets.
Social Media Marketing, the #2 marketing strategy by Asian top corporations
Globally, it’s 4th channel where most marketers spend, but at IMARK it’s the #2 preferred marketing investment by top brands and top corporations in Asia.
Social Media Marketing includes Influencer Marketing and Social Media Advertising.
Social Video Marketing, the #3 marketing strategy and most preferred by Asian top brands
2017 was the first year when top brands invested in producing video series for their marketing campaigns. Due to 500% success rate of Asian stories through video marketing, more and more brands invested heavily on video production.
In 2018, IMARK produced several video stories for big brands in Asia. Each video is promoted on social media and video-sharing sites every month and goes viral immediately with higher response rate through landing pages associated with each video.
IMARK performs video marketing strategically with other forms of digital marketing, including content marketing, social media marketing, email marketing, Influencer marketing, and pay-per-click.
Best Digital Marketing Strategies for Your Brand This Year 2018
Running advertising campaigns or digital marketing for your brand is not easy. Developing a strategic plan involves analyses of your own brand and your competitors. IMARK International creates formula on run time, number of texts and images required, types of content needed, when to run, where to run, who to run with, how to run, etc. With correct formula and execution plan, higher ROAS is achieved easily.
We have been doing it for over a decade now. Let the experts handle it for you to ensure that your brands will get higher sales just like the rest of the brands that keep outsourcing to us all of their digital marketing activities and requirements.
Consult IMARK and check what digital marketing strategy is best for your brands, products, or services.