Digital Marketing Spend Skyrocketing Rapidly in Southeast Asia
Last Updated on August 18, 2018 by Master Macky
The growing mobile investment resulted in a sudden increase of online advertising or digital marketing spend in Southeast Asia, specifically in Singapore, Indonesia, Thailand, Philippines, Malaysia, and Vietnam.
Digital Marketing Spend or Ad Expenditures
Mobile Ad spend alone is surpassing $2B. It’s 70% of digital marketing spend or ad expenditures.
Digital Marketing Spend in Indonesia, Philippines, and Vietnam
In Indonesia, Philippines, and Vietnam the growth in mobile ad spend is caused by increasing number of smartphone users.
IAB Singapore Released Digital Ad Spending
Interactive Advertising Bureau Singapore (IAB Singapore) released digital marketing spend forecast for Southeast Asia. The data shows double-digit growth in the region in 2017 and it doubles each year, as more and more consumers are using mobile, video, and social media, which drives up digital marketing spend among SMEs (small and medium-sized enterprises) and top corporations advertising their brands, products, and services.
Digital Marketing Spend Forecast in Southeast Asia
The report shows individual forecasts for digital marketing spend among top markets in Southeast Asia namely, Singapore, Indonesia, Thailand, Philippines, Malaysia, and Vietnam.
Digital Ad Spending Forecast in Hong Kong and Taiwan
The report also shows forecasts for two other Asian markets namely, Hong Kong and Taiwan.
Digital Advertising Spend in Singapore
Based on the report of IAB Singapore, the country’s digital ad spending is reaching $400M.
According to forecasting analysts, the developing economies in Southeast Asia are expected to become Asia’s next top ranking digital marketing markets due to the growing number of mobile users, growing demand in Internet access, and declining Internet connectivity or data prices.
In addition, ecommerce will be a key driver among these Southeast Asian countries in the next few years as investments from global giants are starting to change and improve Southeast Asia’s ecommerce market where the number of online shoppers is dramatically increasing every month.
Digital Marketing Spend for Ecommerce in Southeast Asia
Developing economies in Southeast Asia are seen active in terms of ecommerce market. All ecommerce business owners are spending millions of dollars for digital marketing campaigns, such as content marketing, email marketing, social media marketing, social video marketing, online reputation management, PPC, SEO, and other forms of Internet marketing provided by IMARK International, the leading one-stop online marketing agency in Asia.