Advertising & Marketing Strategies for Asia’s Gaming Industry
Last Updated on June 18, 2019 by Master Macky
IMARK has been strategizing marketing campaigns for various video game brands in the gaming industry since 2008 with the TOP GOAL: increase user base of players on a monthly basis by doubling or tripling every previous month’s figure and exceed the target number that covers development, business operations, and marketing expenses. There are more than 2.6 billion people from all over the world playing games online while there are only over 200,000 games released for public consumption.
Yet a game incredibly developed and launched is useless if it doesn’t attract the target players. That is, without implementing the right video game marketing strategies. And without these smart or intelligent marketing plans, such a game will eventually disappear from players’ eyes and hands.
IMARK’s integrated gaming advertising and intelligent digital marketing solutions
Whether it’s PC gaming, console gaming, mobile gaming, or online gaming—the mission is to get more players play the game. With IMARK’s integrated gaming advertising and intelligent digital marketing solutions, any type of game always stands out among the rest leading to a dramatic increase of players downloading it into their PCs and mobile devices.
1. On-Page SEO
On-Page SEO optimizes individual pages of the game site by taking into consideration many factors such as the content (syntactic keywords, semantic keywords, internal links, external links, Flesch reading-ease score, call-to-action text or button, text, images, and videos) and metadata (page title and page description). IMARK has its own proprietary software that checks if these factors are followed strictly by a site page.
On-Page SEO, when properly executed, results in the page staying on the first page of Search Engine Results Pages (SERPs) with all target keywords. With the page on the first SERP, players looking for new games or even existing games or any other games associated with the game being optimized will most likely click on the link leading to the page where a link to registration page or a call-to-action button is located.
This is the most important of all types of SEO strategy. Without this, nothing will be optimized for.
2. Technical SEO
Technical SEO optimizes website and its server by taking into consideration many factors such as speed test (Pingdom Speed Test, Google PageSpeed Insights, GTmetrix), W3C Markup Validation, Google Search Console, page size and image optimization, SSL and WWW configuration, sitewide technical optimization (RWD, CDN, W3 Total Cache, image caching & code deflation, code optimization, database optimization, GZip compression in cPanel, Google Analytics and Search Console Association, Google verification, sitemap submission), and sitewide on-page optimization (keyword cannibalization, metadata duplication, meta page title length, meta description length, broken links, orphan pages).
Technical SEO may sound too laborious and too technical, but implementing it correctly helps search engine spiders crawl and index the site more effectively, which improves its organic rankings.
3. Content Marketing
Content Marketing is a strategic marketing approach, which involves production of online materials, such as articles, blogs, videos, and infographics. Usually, content is produced for On-Page SEO campaigns and Off-Page SEO campaigns.
IMARK is a Content Marketing Agency in Asia that provides high-quality and creative content produced by a team of professional writers with extensive experience and expertise in English writing and Journalism.
IMARK in Asia partners with university professors and creative writers with university degrees in Manila, home to English speakers and writers where, among all Asians, English is the first language. Philippines is world’s best country in Business English, according to The Business English Index 2012 Report by GlobalEnglish Corporation, a Silicon Valley company in California, which provides on-demand enterprise solutions to support global business performance through effective Business English communication.
IMARK is an expert when it comes to producing a comprehensive content plan, including but not limited to website content, copywriting, Wikipedia page writing, press releases, blog posts, newsletters, product descriptions, and ebooks.
4. Off-Page SEO
Off-Page SEO is the biggest ally of On-Page SEO, where link-building is implemented. With Off-Page SEO campaigns, IMARK SEO Team produces more high-quality non-plagiarized articles with zero grammatical, spelling, and punctuation mistake. And these articles are uploaded to different high-quality websites with links to the pages optimized with On-Page SEO campaigns.
A successful Off-Page SEO strategy increases rankings, which leads to more exposure of its own pages as well as the pages optimized with On-Page SEO strategy.
IMARK is an expert in strategizing Off-Page SEO campaigns where many factors are taken into consideration such as the number of links required per month, the type of website needed, the kind of content to produce, et cetera et cetera.
5. Social Media Marketing
Social Media Marketing is not only about posting and sharing whatever content and whenever the Social Media Marketing Strategist wants it. A number of factors are always taken into consideration by IMARK Social Media Marketing Team to ensure that a campaign gets 30X+ Return On Advertising Spend and 100%+ Return On Marketing Investment. Having 30X+ ROAS and 100%+ ROMI results in a super cool and awesome ROI (Return On Investment) for the business owner.
IMARK runs strictly-scheduled marketing campaigns on Facebook, Instagram, Twitter, and LinkedIn in a very organized manner, which carefully target the right market or audience of the posts. With IMARK’s proprietary software and experts, it’s easier for the team to figure out what time on what day a specific post is to be published to get the message delivered to the right audience.
6. Social Media Advertising
Social Media Advertising is a more expensive campaign that boosts online visibility of Social Media Marketing. IMARK Ads Team is an expert in terms of running ad campaigns on Facebook, Twitter, and LinkedIn, which target users easily and in a very timely fashion.
7. Video Marketing
Video Marketing strategy increases brand awareness. Most successful gaming companies heavily invest in video marketing strategies such as demo videos, brand profile videos, event videos, interview videos, how-to videos, explainer videos, animated videos, and video series.
IMARK is a world-class Video Marketing Agency that provides enterprise-level Integrated Advertising and Intelligent Digital Marketing solutions for videos endorsing brands, products, and services.
IMARK is Asia’s largest network of directors, cinematographers, editors, celebrities, models, and influencers throughout Asia. They are the backbone of our social media marketing.
IMARK has been producing TV commercials, infomercials, webisodes, audiovisual presentations, music videos, documentary films, and indie films with local actors from Asian, European, and Latino descent that can speak multilingual.
IMARK provides post-production services such as OBB/CBB, motion graphics, and 2D/3D animation. Videos are uploaded to YouTube, Facebook, Twitter, LinkedIn, Vimeo, and other video-sharing websites that generate more traffic. Having multiple videos shared hundreds of thousand times and viewed hundreds of million times is the ultimate goal of this campaign. Going viral is difficult these days due to tough competition with other brands, but with a great planning in place, going viral is inevitable—and that results in millions of dollars in profit.
8. Influencer Marketing
Influencer Marketing is a marketing strategy where a popular gamer with hundreds of thousands or millions of followers is considered a highly influential status in the gaming society. Having him/her endorse games to his/her fans or followers through reviews eventually generates leads, especially when the gamer already has an active and engaging followers. Consumers trust social media influencers they follow.
IMARK works with Sothyal.com Brand / Agency / Business / Advertiser when it comes to partnership with Influencers throughout Asia. Wrong influencers can hurt a brand and that is why IMARK and Sothyal.com formulated a solution to help protect brands. They created a surefire system that connects brands to credible micro to macro influencers. It’s Quality vs. Quantity. One right endorser can boost integrity enough to help the brand acquire potential buyers and increase sale conversion.
Work with IMARK Team
IMARK is a Technology & Web Design Company and an Internet Marketing Agency. It’s a multifaceted Digital Marketing Agency with in-house technologists and digital marketing experts. The combination of these two major talents in today’s advertising and digital marketing era makes IMARK a powerful partner for a brand and business aiming to penetrate an international market.
Work with us, and we’ll get you to the top. Tell us about your brand, business, or project requirements by sending us an email or by filling out this contact form. A Brand Manager or an Account Manager will work with you or with your team.